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The year 2020 is undoubtedly a difficult year for industrial enterprises. A sudden epidemic has brought the national economy to a low ebb. "Facing difficulties is both an opportunity and a challenge. Tang Saw is ready to go!" Tang saw chairman Yang Dongqing said firmly and confidently.
Transform from supplier to service provider
In recent years, Tang Saw adheres to the marketing concept of "changing from a supplier to a service provider", breaks the traditional sales thinking, and proposes a new business operation mode of "contracting services for sawing costs". This mode can effectively reduce the sawing cost of enterprises, reduce capital occupation, and simplify the management process. Tang Saw has established cooperation with several large iron and steel plants, including Baotou Steel, Wuhan Iron and Steel, Henggang Steel and Jinxi Iron and Steel, with remarkable results. Subsequently, this model was rapidly promoted among domestic steel enterprises, and Tang Saw successfully completed the magnificent transformation from a supplier to a service provider. As of today, Tang Saw has established good business relations with more than 400 steel and industrial aluminum production enterprises nationwide, with product sales coverage of more than 95% and market share of more than 80%. Its products cover all provinces, cities and autonomous regions except Tibet.
In order to continuously improve the customer experience, Tang Saw has comprehensively implemented the high-quality service of rapid response, established seven major repair centers and multiple comprehensive after-sales service centers in Hengyang, Huangshi, Shanghai, Yantai, Ma'anshan, Baotou and Tangshan nationwide, and provided timely and perfect services to ensure the rapid operation of sawing services.
At the same time, since 2015, Tang Saw has embarked on the Global Market Strategy Bureau, and has successively established subsidiaries in Germany, the United States, France, the United Kingdom and other places to undertake after-sales repair and product sales business in surrounding countries and regions. Since then, Tang saw products have been exported to more than 40 countries and regions, such as India, Saudi Arabia, the United States, Ukraine, Argentina, Iran, etc. The brand of Tang saw is famous at home and abroad.
Scientific and technological innovation drives product improvement
Tang Saw has a strong R&D team, with more than 50 technical R&D personnel in China, Germany and the United States, covering machinery, materials, heat treatment, automation and other disciplines. Tang Saw has always adhered to the development strategy of "invigorating enterprises through science and technology". In the early 1990s, it began to cooperate with Beijing University of Science and Technology, Tianjin University and Anshan Iron and Steel Institute to develop new products such as burr free saw blades and noise reduction saw blades. Over the years, Tang Saw has actively introduced foreign advanced saw blade production technology and equipment, and has carried out a series of product development, technical transformation and technical innovation work with domestic colleges and universities relying on Tang Saw Metallurgical Saw Blade Engineering Technology Research Center, so that Tang Saw's sawing technology has reached the level of international standards.
"Scientific and technological innovation is not only the soul of enterprise development, but also the guarantee of providing customers with high-quality products!" Yang Dongqing, chairman of the board, said that it was precisely because he paid enough attention to talents and innovation that Tang Saw would have the current achievements and a large customer base. Now, Tangsaw has gradually formed a product R&D and technology system with independent intellectual property rights. He has successively participated in the formulation of 5 industrial standards, including Metal Cold Cutting Circular Saw Blade for Metallurgy, Cemented Carbide Tooth Circular Saw Blade for Metallurgy, Metal Hot Cutting Circular Saw Blade, Metal Ceramic Tooth Circular Saw Blade for Metallurgy, and Industrial Standard for Cemented Carbide Tooth Circular Saw Blade for Metallurgy. He has 57 patents of various kinds, and has successively won "National High tech Enterprise", "Provincial Small Giant of Science and Technology", "Provincial Small and Medium sized Enterprises of Science and Technology" "National Small Giant with Specialization and Innovation", "Provincial Demonstration Enterprise with Specialization and Innovation", "Provincial Demonstration Enterprise of Technological Innovation" and other honorary titles.
E-commerce "Shangxiatong" service acceleration
In recent years, the development of enterprise e-commerce has been in full swing. Tang saw business opportunities, formulated the development strategy of Tang saw e-commerce, and vigorously promoted the construction of online platforms. On the one hand, Alibaba and other large e-commerce platforms are used to open online stores. On the other hand, we will build our own e-commerce platform. Tang Saw has three online sales platforms: metal saw sales platform, stone saw e-commerce platform and cross-border e-commerce international station. It has more than 10 online customer services and nearly 100 professional after-sales service teams. Tang Saw gave full play to the advantages of after-sales service centers throughout the country, and fully realized the efficient combination of online sales and offline services. During the epidemic period, from January to April, the sales revenue of Tangsaw E-commerce exceeded 15 million yuan, up 40% over the same period, and the advantages of e-commerce became increasingly prominent.
Influenced by the epidemic, Tang saw the new video after-sales service model to better serve customers. That is, professional after-sales service personnel guide customers to use the product through remote video, and answer the customer's questions in detail. The implementation of this mode not only realizes zero contact, but also saves time and further improves service efficiency. In addition, the after-sales service team of Tang Saw will hold an internal video communication meeting from time to time, and invite technicians from overseas branches to communicate and discuss together, solve problems encountered in the work, and constantly improve their skills.
"We believe that difficulties are only temporary!" Yang Dongqing, chairman of Tang Saw, is confident that we will continue to adhere to the Tang Saw spirit of "self-improvement and continuous progress", take the innovative sales model and high-quality after-sales service as the market power, and make unremitting efforts to realize the beautiful vision of "100 year Tang Saw"!
